branding

Michael Thompson When asked why customers choose you, seven out of 10 have no idea according to DIYMarketing.com Publisher Ivana Taylor’s reporting. When they do not know, you have a branding problem. How customers choose you is a short definition for branding. A longer one is that branding is the perception that buyers have of the values that represent you in their mind. … [Read more...] about BizTips from SCORE – Attracting your ideal customer