The fastest way to destroy your business is to ignore serving your customers. When customers feel taken for granted, they are open to the message of your competitors and may be willing to switch. You want your customers to be loyal fanatics. To lay the groundwork, you can avoid these common mistakes that businesses make due to efficiency, laziness, or even ego. Avoid: Making … [Read more...] about Put customers first, not last – Tips from SCORE
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Free Business Education from SCORE
Most small business owners know about SCORE's mentoring program, but there are also many free educational offerings available. Depending on how you learn best, you can register for live online workshops or watch recorded webinars at your convenience. All are listed at www.score.org or you can sign up for our newsletter at nemassachusetts.score.org If you have the time to … [Read more...] about Free Business Education from SCORE
BizTips from SCORE – Attracting your ideal customer
Michael Thompson When asked why customers choose you, seven out of 10 have no idea according to DIYMarketing.com Publisher Ivana Taylor’s reporting. When they do not know, you have a branding problem. How customers choose you is a short definition for branding. A longer one is that branding is the perception that buyers have of the values that represent you in their mind. … [Read more...] about BizTips from SCORE – Attracting your ideal customer